Update from the Osaka MICE Team 0

What is our MICE team going to accomplish in the upcoming year?

The latest in safety and security for Japan's MICE events, coming from Osaka!

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Logo for the upcoming Osaka MICE Safety EXPO 2021 (March 24- 25, 2021 @ INTEX Osaka).

COVID-19 has reaffirmed the value of real-world interactions

In 2020, the spread of COVID-19 led to the rapid progression of digital and non-contact technologies that allow people to not be tied to a specific time or place. But at the same time, the value of real-world interactions, such as knowledge that can only be gained through in-person experiences or the trust and sense of ease that develop through personal interaction, has received an increased amount of attention. Even now, with the long-term restrictions on personal movement, this focus on the value of real-world interactions is only going to intensify.

There is a strong demand for experiences that can only be given in an environment outside of everyday life, in a limited time and place. Such demand is firmly rooted in MICE events like exhibitions and conventions, among others, and indicate the huge potential the MICE industry has in returning to its trajectory of growth in the “after-corona” era. Furthermore, because MICE is an engine for economic development and regional vitalization, it is our duty to help contribute to economic recovery from the COVID-19 pandemic and ensure that real-world MICE events can be safely held.

Osaka's efforts in restarting MICE events

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In order to reverse the cascading trend of meetings, exhibitions, and other large-scale events being driven to cancellation and postponement, on June 3, 2020 the Osaka Convention & Tourism Bureau (OCTB) released the Guidelines for MICE Event Organizers (image on right), the first of its kind in Japan to incorporate infectious disease control measures.

Additionally, the OCTB gave its full support to the 12th Kansai Hotel and Restaurant Show, Japan’s first major exhibition after the lifting of the national state of emergency. This event (held July 29- 31, 2020, with 460 companies exhibiting and 13,933 visitors) was managed utilizing the OCTB guidelines and was a complete success. The Kansai Hotel and Restaurant Show forged a new standard for MICE event management in the “with-corona” era, a standard followed by revived events in Nagoya, Yokohama, Tokyo, and other cities. This has led to Japan being a true powerhouse in MICE recovery on par with countries that are considered to be industry giants, such as in Europe, the U.S., and Singapore.

Above all, we are championing Osaka as a city receptive to all MICE events and strive to become leaders in the promotion of the industry.

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At the opening ceremony for the 12th Kansai Hotel and Restaurant Show, Japan’s first major milestone in the recovery of the MICE industry, OCTB President Hiroshi Mizohata (center) expressed his determination to support all of Japan’s MICE industry with Osaka leading the way.

Support for upcoming events that are iconic to Osaka and are catalysts for the revival of the MICE industry

In addition to the Osaka Convention & Tourism Bureau’s efforts to attract MICE events, FOODEX Japan, one of Asia’s largest food trade fairs, will see its first-ever hosting in the local area in July 2021 as FOODEX Japan in Kansai, and the world-class tourism trade fair Tourism Expo Japan will see its return to Osaka in November 2021. Both events are large in scope and represent industries that are vital to Osaka, so we expect them to have an enormous economic effect on the region. The Osaka Convention & Tourism Bureau, together with the Osaka prefecture and city governments and the local economic sector, are giving these events our full support, and aim to further foster momentum in Osaka being host to MICE events.

expo+logo.jpgLogo for the upcoming Osaka MICE Safety EXPO 2021
(March 24- 25, 2021 @ INTEX Osaka).

Moreover, the Osaka MICE Safety EXPO will become a pioneer in the events industry. This exhibition, presenting ideas on different management methods and tools for safety and infectious disease control, aims to ease the concerns that event organizers, exhibitors, and attendees may have about events. The Osaka MICE Safety EXPO marks a critical moment in the revival of the MICE industry, and the Osaka prefecture and city governments along with various economic organizations support the event as a unified body representing all of Osaka. Different national ministries as well as the Japan Association for the 2025 World Expo are also backing this event.

The Osaka MICE Safety EXPO will express to the world Japan’s undeniable appeal as a MICE destination and the safety, security, and cleanliness that define the country. The planned exhibition space has been filled up, exceeding the expectations of all those involved. We believe that the success of this event will mark the revival of the MICE industry in Japan.


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Pushing Osaka MICE even further

With the below strategies we have established, the Osaka Convention & Tourism Bureau aims for a 50% recovery* in FY 2021 and a complete recovery in FY 2022 for the MICE industry, and will continue to support organizers in holding successful events as well as foster the momentum and vitalization of the MICE industry. With the understanding and support of everyone involved, we will:

1

Continue to devote ourselves to fostering momentum for MICE events in order to protect the universal value that the industry brings forth. This value is the enormous economic effect on Osaka from the business and innovation that are created when people, things, and information gather in the same place.

2

Proactively use the latest technology as a tool to resolve the challenges brought to light by the COVID-19 pandemic, as well as to put our effort into providing stays in Osaka that are more inspiring and satisfying than ever before, making Osaka a “high value-added MICE destination” for event organizers to choose.

3

Take advantage of the once-in-a-lifetime opportunities presented by the upcoming World Expo 2025 in Osaka, Kansai and the potential integrated resort (IR) to boost Osaka’s status as Japan’s No. 1 MICE Destination.

*Compared to the number of conventions (C) and exhibitions/events (E) in FY 2019.


Osaka MICE Safety EXPO 2021 Event Outline

  • Location

    INTEX Osaka Hall 3
    1-5-102, Nanko-Kita, Suminoe-ku, Osaka
  • Schedule

    Wednesday, March 24, 2021: 10 a.m.- 5 p.m.
    Thursday, March 25, 2021: 10 a.m.- 5 p.m.
  • Price

    Free Admission (pre-registration required)
  • Organizer

    Osaka MICE Safety EXPO Executive Committee
    (Osaka City, INTEX Osaka, Japan Exhibition Association, and Nippon Display Federation)
  • Attendees

    Event professionals and organizers, and other organizations with experience hosting MICE exhibitions and trade shows.
  • Exhibitors

    Professional event organizers, infectious disease control product manufacturers, dining and catering professionals, booth and display manufacturers, public health experts, MICE facilities (exhibition halls, meeting facilities, hotels), and other MICE industry companies
  • URL