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The 1st Japan Tourism Showcase in Osaka, Kansai: Happening this weekend - discover new destinations!

Take a look at the exciting destinations making an appearance at the Japan Tourism Showcase this weekend.

When: Friday, March 25- Sunday, March 27, 2022
 March 25 is for business attendees only
 March 26 and 27 are for business attendees and the general public

Where: INTEX Osaka

Organized by the Japan Tourism Showcase Executive Committee (President: Kazuyuki Ochiai, Executive Officer, Mynavi Corporation), the Japan Tourism Showcase aims to:
(1) Promote and revitalize the allure of domestic travel to Japanese travelers to further expand the industry.
(2) Provide a tailwind for the recovery of inbound tourism by showcasing Japan tourism to travel companies around the world.

The Osaka Convention & Tourism Bureau is lending special support to this event to ensure its success.

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Meet the destinations who will be at the Japan Tourism Showcase!

With the lifting of domestic travel restrictions, and with the restart of the Go To Travel Campaign on the horizon, the Japan Tourism Showcase is being held at the perfect moment to fuel the recovery of Japan's tourism industry. This event is the perfect opportunity to equip yourself with knowledge of unknown destinations and plan your next trip.
From Hokkaido in the north, to Okinawa in the south, destinations from every corner of Japan are making their way to this event. Take a look at some of these cities and regions who will be at the event's Destination Zone.


Discover Hokkaido's diverse locales



A total of 15 diverse and exciting locales and attractions will be present at the Hokkaido booth. Known for its year-round beauty and famous tourism spots, Hokkaido is also rich with indigenous Ainu culture, which has seen a significant effort in revival and restoration in recent years. The National Ainu Museum "Upopoy," the UNESCO world heritage Jōmon Prehistoric Sites in Northern Japan, and many other culturally significant and exciting content will be at the Hokkaido booth.

Coming to the Hokkaido booth:
Akan Tourism Association & Community Development Organization, Eniwa Tourism Association, Otaru Tourism Association, Otaru Music Box Museum, Kushiro city, Shiretoko Nemuro Tourism Federation, the town of Takinoue and the Okhotsk Flower Road "Hanakaiyu" that runs through it, Takikawa city, Tsuruga Group, Hiyama Subprefecture, Fukushima Town Tourism Association, Hoshino Resorts Hokkaido Area, and the Hokkaido Tourism Organization


Abound with wonder, rediscover Kansai with the Exciting Kansai program

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The Kansai region, comprised of Shiga, Kyoto, Hyogo, Osaka, Nara, Wakayama, and Mie prefectures, offers profound and exciting experiences.

The Exciting Kansai: Get to know the deep, untapped potential of Kansai.

The Kansai region is where you can experiment deeply and widely Japanese spirituality and culture. From the past civilization from more than 1,800 years ago, to the culture of Shugendo and Zen; from the glittering Heian aristocratic culture represented by Kyoto, to castles, bushido, and ninjas, Kansai is the cradle of Japanese culture. The Exciting Kansai project features eight regions with eight fascinating stories within the Kansai region.

Coming to the Kansai booth:
Biwako Visitors Bureau, Kyoto Tourism Federation, Hyogo Tourism Bureau, Nara prefecture, Wakayama Tourism Federation, Osaka Convention & Tourism Bureau, Kansai Tourism Bureau, and the Japan Travel and Tourism Association Kansai Branch


Events available to experience all seven prefectures of Kyushu


The seven prefectures of Kyushu and the Kyushu Tourism Promotion Organization have come together as one to exhibit at the Japan Tourism Showcase. The booth has a large screen that will show footage of Kyushu scenery to set the ambiance, and will include special features from all seven of Kyushu’s mascots that visitors can access with their smartphones. Seeing all seven prefectures and their mascots grants visitors a special present. With Kyushu soul food to taste, cultural experiences to try, and more, the Kyushu booth is a worthwhile stop to experience what this region of Japan has to offer.

Coming to the Kyushu booth:
Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima

Okinawa Prefecture and the Okinawa Convention & Visitors Bureau


Get a taste of tropical paradise and stop by the Okinawa booth.

2022 marks Okinawa’s 50th anniversary of regaining Japanese sovereignty, and in commemoration Japan’s public broadcaster NHK has produced an upcoming new drama that tells the story of an Okinawan local who moved to Tokyo in the 1970s to achieve her dream of becoming a chef. Set in the 1960s during the American occupation up until present day, the drama is sparking renewed interest and passion in Okinawan food, music, and culture.

With world travel and cultural experiences available from a single island, and with new ideas for ethical travel that benefits locals lifestyles as well as the environment, the Okinawa booth has much to offer. The Okinawa booth will also provide ideas and inspiration for incentive tours, conventions, and other MICE events.

The Okinawa islands offer countless experiences and secluded locales to explore, each different and unique from one another. Stop by the Okinawa booth to get inspiration on where to visit, and get a taste of tropical paradise before summer arrives.


Sustainable traditions


Gifu prefecture, located in the center of Japan, is surrounded by vast mountains and clear rivers. In addition to its nature and environmental assets, Gifu is also home to countless culturally rich sites and traditions including:
・the historical village of Shirakawa-go, a UNESCO world heritage site
・Mino paper, the oldest paper in Japan with a 1,300-year history
・Ukai, an ancient fishing method for which the Nagara River region is known
・Gero Hot Springs, famous for the incredibly smooth quality of its water
・and dozens of vibrant festivals with floats

After being passed down through the centuries, the cultural heritage of Gifu is alive and in use even today in the locals’ daily lives. The Gifu booth offers a look at the sustainable practices the region has nurtured and a chance to learn and experience centuries-old traditions.

Coming to the Gifu booth:
Gifu prefecture, Gifu Convention and Visitors Bureau, Hidatakayama, Shirakawa-go, and the Gero-Spa Tourist Association

New exhibitors are still being added!

Check the current exhibitor information from the link below.

Register to attend!

As a part of social distancing measures during the COVID-19 pandemic, attendance at the Japan Tourism Showcase requires pre-registration. Please register from the event homepage below, and from the “Visitor Registration” button on the top left of the event homepage.

Event Outline

Event Name: 第1回 日本観光ショーケース in 大阪・関西
The 1st Japan Tourism Showcase in Osaka, Kansai
Dates: March 25- 27, 2022
Venue: INTEX Osaka
1-5-102 Nankokita, Suminoe-ku, Osaka 559-0034
Entrance: Free Admission
Organizer: Japan Tourism Showcase in Osaka, Kansai Executive Committee (Mynavi Corporation, among others)
Special Collaborator: Osaka Convention & Tourism Bureau
Sponsors: Japan Tourism Agency, Ministry of Foreign Affairs, Osaka Prefecture, Osaka City, Osaka Chamber of Commerce and Industry, Kansai Economic Federation, Kansai Association of Corporate Executives, Union of Kansai Governments, Japan Travel and Tourism Association, Japan Association of Travel Agents, All Nippon Travel Agents Association, Japan National Tourism Organization (JNTO), Japan Association for the 2025 World Exposition, Osaka International Business Promotion Center, Osaka Metro Co., Ltd., Kansai Airports, Kintetsu Group Holdings Co., Ltd., Nankai Electric Railway Co., Ltd., East Japan Railway Company, Hankyu Hanshin Holdings, Inc., and the Tourism EXPO Japan 2023 Osaka, Kansai Venue Liaison Committee

For inquiries:

Japan Tourism Showcase Executive Committee Secretariat
7F The ParkRex Shintomicho, 1-9-6 Shintomi, Chuo-ku, Tokyo 104-0041
Email: [email protected]
TEL: 050-3066-9150 (Weekdays: 10:00- 17:00)