MICE News

Revitalizing Japan with the power of travel

The 1st Japan Tourism Showcase in Osaka, Kansai

Get ready for the return of the Go To Travel Campaign! Travel Tech Special Exhibitors

When: Friday, March 25- Sunday, March 27, 2022

　March 25 is for business attendees only

　March 26 and 27 are for business attendees and the general public

Where: INTEX Osaka

Organized by the Japan Tourism Showcase Executive Committee (President: Kazuyuki Ochiai, Executive Officer, Mynavi Corporation), the Japan Tourism Showcase aims to:

(1) Promote and revitalize the allure of domestic travel to Japanese travelers to further expand the industry.

(2) Provide a tailwind for the recovery of inbound tourism by showcasing Japan tourism to travel companies around the world.

The Osaka Convention & Tourism Bureau is lending special support to this event to ensure its success.

Travel Tech Special Exhibitors

Destinations and service suppliers from across Japan and across industries will be gathering at the Japan Tourism Showcase to showcase what they can offer the tourism industry, including leaders in tech. These companies, who will be exhibiting in the "Travel Tech" zone, offer technologies and solutions with multilingual support, facial recognition, and more amid the digital transformation (DX) in the tourism industry. Take a look at some of them below:

■ Mitsubishi Electric Corporation

Unifying teams both in and out of the company, Mitsubishi Electric is showcasing six of their cutting-edge technologies and solutions that can support businesses in the tourism industry, such as finger-tracking software that can match your finger movements to letters and images, displaying the words and pictures you draw alongside each other, all to better foster communication. Other items at the Mitsubishi Electric booth include an app with unified information on train stations and their nearby locales, a transportation robot, and more products and systems that provide far-reaching solutions. Stop by their booth to test them out!

■ Panasonic System Solutions Japan Co., Ltd.

Panasonic, looking towards the World Expo 2025 in Osaka, Kansai, is continuing to contribute to the ongoing digital transformation of the tourism industry, and is seeking creative partners to work with. Aiming to improve the circumstances that the world and the tourism industry finds itself in amid the COVID-19 pandemic, Panasonic is showcasing its products and solutions such as contactless payments via facial recognition and information technology services.

■ Vpon JAPAN

In order to increase domestic consumption in travel, organizations need to identify their target consumers and then define the target’s needs, interests, lifestyle, and demographics. Then, organizations must develop and offer unique tourism packages and contents that cater to the target consumer. Vpon Japan, a big data company focused on data analytics, offers digital marketing solutions that support the domestic travel industry by providing such information and insight on Asian travelers. These solutions include analytical insight on inbound travelers, the domestic travel industry, and outbound tourism.

■ DNP MAP: A regional information promotion platform

DNP (Dai Nippon Printing) has created the DNP MAP to be an information platform showcasing the latest information on a local region’s tourism hotspots. The information is updated in real time and pulled from Twitter, Instagram, and other social media sites, all displayed on an easy-to-read map interface. The platform, while also making use of pamphlets and other existing media content, combines information from different sources on what's currently popular with travelers into a comprehensive format, letting travelers make decisions based on the most up-to-date information and more thoroughly enjoy the destination.

■ SOMPO Light Vortex

SOMPO Light Vortex is a digital solutions company that tackles society's latest challenges and offers the Light Pass and the Light Checker. The Light Pass is an all-in-one package that provides total support for safe travel with an official digital format for vaccine certifications and infection risk mitigation features. The included coupon functionality helps contribute to local revitalization, and the software also provides up-to-date information on crowd conditions.

Besides reducing workloads by optimizing the vaccine-related discount information that differs by prefecture and by offering analytical data on coupon usage with its software, SOMPO Light Vortex also provides a call center and offers to assist in getting more shops and restaurants involved with discount schemes. Already used in Tokushima Prefecture, the software has proven to have low start-up costs, and can even be covered by government aid. SOMPO Light Vortex aims to have more local governments in Japan, as well as service providers planning to use coupons in their travel packages, to introduce the software to their communities to help revitalize travel.

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Exhibitor Information

There are many other venders offering DX solutions in the tourism industry!

Check the current exhibitor information from the link below.

• Exhibitor List

Register to attend!

As a part of social distancing measures during the COVID-19 pandemic, attendance at the Japan Tourism Showcase requires pre-registration. Please register from the event homepage below, and from the “Visitor Registration” button on the top left of the event homepage.

• Event Homepage

Event Outline