MICE News

Osaka Welcome Asia's Largest Beauty Industry Event for the First Time:

The 10th Asian Beauty Expo 2025!

Date: Monday June 16th - Tuesday June 17th, 2025

Venue: INTEX OSAKA

Organizer: Japan Beauty Supply Institute

Total Attendees: 20,000

Exhibitors: 127

The Osaka Convention & Tourism Bureau is committed to supporting event organizers and working alongside them to co-create inspiring experiences. The wide range of support we offer ensures the success of events held in Osaka while simultaneously making it an attractive location for future meetings and events. Through coordination between OCTB, Osaka Prefecture, Osaka City, and the business community, Osaka has established a strong collaborative framework for MICE support.

Monday, June 16, 2025, saw Asia’s largest beauty industry event, the 10th Asia Beauty Expo 2025, open at INTEX OSAKA. Held once every four years by the Japan Beauty Supply Institute, this flagship event has led the Asian beauty industry since its inaugural edition in 1995. The event featured exhibitions from domestic and international beauty manufacturers, hair shows by top stylists from across Asia, and special seminars hosted by exhibitors.

This year's event was successfully brought to Osaka through the efforts of the Osaka Convention & Tourism Bureau to be held in conjunction with the opening period of Expo 2025. To inaugurate the event, representatives from the industry lined up ceremoniously to cut the ribbon. The 2-day event welcomed top salons and over 150 companies from around the world, attracting around 20,000 attendees from Japan, China, South Korea and other Asian countries.

Read more about the 10th Asian Beauty Expo 2025:

• Official Website