MICE News

Osaka Convention & Tourism Bureau continues partnership with Uber Japan to bring even more convenience and value for event planners

As a continuation of the partnership begun on April 10, 2025, the Osaka Convention & Tourism Bureau (OCTB) and Uber Japan Co., Ltd. will provide promotional discount codes for Uber rides to organizers and attendees of qualifying international conventions, domestic conferences, and incentive tours in Osaka. This incentive aims to enhance attendee convenience and accessibility, further enhancing the meeting and event planning experience in Osaka. This partnership was a first for Japan in terms of strategically bringing in more MICE* events to a destination. Leveraging the momentum of Expo 2025, the partnership aims to encourage even more meeting and event organizers to choose Osaka as their next host destination.

*MICE (Meetings, Incentive Travel, Conventions, and Exhibitions/Events) represents a vital sector of business tourism, driving economic growth and fostering innovation. Driven by the upcoming 2025 World Expo and the development of an Integrated Resort (IR), the OCTB is committed to establishing Osaka as a leading MICE events destination in Japan and Asia. We have established a MICE promotional body with stakeholders from across Osaka, aiming to attract and create MICE events that foster new business and innovation as well as drive global investment into Osaka.

Key Partnership Objectives:

To maximize the benefits of this collaboration, the OCTB and Uber Japan will actively exchange information and work together to:

1) Significantly enhance Osaka's appeal and convenience for meetings and events with the Uber promotional codes, and thus encourage more organizers to choose Osaka as a host destination
2) Increase Uber ride service adoption among attendees at MICE events supported by the OCTB
3) Share service usage data

Support Targets:

Incentive tours, international conventions, and domestic conventions held any time from April 1, 2026 to March 31, 2027.

For information about this partnership:

Osaka Convention & Tourism Bureau, MICE Promotion Strategy Department

Email: [email protected]

Phone: +81-6-6282-5911　Fax: +81-6-6282-5915